AUCKLAND, Yesterday: We’ve all been there – running out of something essential is the worst. Whether it’s your phone dying overnight or, even worse, your coffee stash running dry.
For coffee lovers, nothing kills the vibe faster than running out of your favourite brew.
Coffee Supreme’s latest campaign, Never Run Out, hits home for coffee drinkers everywhere, tapping into that fear of facing a morning without coffee.
To ease this dread, Coffee Supreme is offering one lucky winner the chance to never run out… for the next ten years, at least.
Entering is easy. Just head over, choose your favourite coffee, pop in your details, and you’re in the running for a decade’s worth of coffee.
“Besides being a fun and relatable campaign, we wanted to make good on the promise of never running out of coffee,” said Kate Kember, Coffee Supreme’s CMO.
“We pushed for ‘never run out for the rest of your life,’ but Warren from accounts thought ten years would do just fine. It’s still a pretty sweet deal!” – Kate Kember
“There’s nothing sweeter to a coffee drinker than knowing they won’t have to think about ordering coffee for ten years,” she added.
“We pushed for ‘never run out for the rest of your life,’ but Warren from accounts thought ten years would do just fine. It’s still a pretty sweet deal!”
Supreme wanted the Never Run Out campaign to stand out from the usual coffee ads, so they went for a fresh, creative approach.
They enlisted renowned Kiwi animator and director Joel Kefali, who crafted the campaign using ink and paper cutouts, blending them in a mesmerizing, fluid style.
Though the idea of running out might cause a little anxiety, the result is a visually stunning piece that ends with a simple solution: Never Run Out.
The lucky winner will receive 500g of their chosen coffee every two weeks for the next ten years.
Share this Post
