AUCKLAND, Wednesday: Indie integrated agency Work Communication –working alongside production outfit Reel Factory – have released a new ‘green’ TV campaign for Kia NZ.
Work’s Gaylene Anderson said: “In the tvc, a green future unfolds in 30 seconds of visual effects magic.
“Featuring the new EV6 GT electric supercar driving through a transforming Auckland, the ambitious Faster Forward spot reflects Kia’s status as a global design and innovation leader and New Zealand’s best-selling car brand.
“The new campaign is the culmination of more than 15 years of collaboration between Kia and Work.
“The new EV6 is an amazing vehicle, and people will be blown away –it really is faster forward”
“Kiwis’ love of Kia and its products can be attributed to an obsessive focus on quality and service, underpinned by a rock-solid client agency relationship, founded on collaboration and trust.
“With the all-electric EV6 continuing to garner awards and rave reviews from the motoring press, the future is certainly looking bright for Kia, with a host of upcoming EV models, starting with the large and luxurious, 7-seat EV9, which comes to New Zealand later this year.”
Kia NZ marketing manager Greg Macdonald said: “Kia is leading the way with EV technology.
“The new EV6 is an amazing vehicle and I think people will be blown away by what else we have in the pipeline. It really is faster forward”
CREDITS
Advertiser: Kia New Zealand
General Manager Sales & Marketing: Greg MacDonald
Creative & Media Agency: Work Communications
Managing Director: Gaylene Anderson
Creative: Steve Charlton
Creative: Ben Chandler
Account Director: Marisa Kirkbride
Media Director: Guriq Singh
Production: Reel Factory
Executive Producer: Dan Watkins
Director: Lance Kelleher
Producer: Pippa Keiller
DOP: Renaud Maire
VFX: Leon Senf & Nick Henderson
Offline Editor: Phil Gow
Colourist: Marc McCarthy
Sound: Radiate
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