AUCKLAND, Today: Raukatauri Music Therapy Trust is gearing up to reclaim the GUINNESS WORLD RECORDS™ title for the largest Haka on Sunday, 29 September 2024, at Eden Park.
They need 10,000 participants to buy tickets for charity and beat the 2014 record of 4,028 people set in France.
“HAKA is far more than just an event,” says Dame Hinewehi Mohi DNZM. “It is a powerful statement of our cultural heritage and a unique symbol of Aotearoa.”
New Zealand’s top agencies and creatives are joining forces to promote and stage this event, donating their time and skills to make it happen.
The event, produced by Mike Mizrahi of Inside Out Productions, will feature live performances from local music icons and is a fully inclusive family event.
“I have staged many epic events all over the world, this one will be unmissable,” says Mizrahi. His impressive resume includes the 2011 Rugby World Cup opening ceremony and other epic events worldwide.
The HAKA identity, designed by Tyrone Ohia, will be central to the campaign. “Haka is a chance for us to come together as a nation to celebrate our culture, our identity and our connection to each other,” said Tyrone.
“The power of the HKA is known globally, and it is time for us to show the world how proud we are of this taonga.” – Tyrone Ohia
“The power of the HKA is known globally, and it is time for us to show the world how proud we are of this taonga.”
Pead has been a supporter of Raukatauri Music Therapy for over 20 years. Founder Deborah Pead says, “It’s wonderful to see this idea come to life with the support of Aotearoa’s top agencies.”
Leon Kirkbeck of Augusto Group adds, “We have proudly celebrated the mana Haka represents. We are delighted to support this Kaupapa and reclaim a special part of New Zealand culture.”
The event will be officially adjudicated by Guinness World Records, with 10,000 tickets available for participants to perform Ka Mate, the famous haka composed by Te Rauparaha.
This event is part of the 20th-anniversary celebrations of the Raukatauri Music Therapy Trust. Funds raised will support the Trust’s music therapy services for vulnerable individuals.
Haka World Record 2024:
- Cultural Ambassador
Dame Hinewehi Mohi - Raukatauri Music Therapy Trust
Deborah Pead and George Bradfield - Pead
Sarah Munnik and Lauren Went, Publicity and Communications - Inside Out Productions
Mike Mizrahi and Marie Adams, Creative Production - Cornerstore
Lara Marshall and Rachel Wilson, Content and Social Media - Ballyhoo
Emma Henderson, Content and Event management. - Augusto
- Leon Kirkbeck
- Extended Whānau
Tyrone Ohia, Brand Identify and Design
To join the 10,000 participants at Eden Park, visit hakarecord.co.nz
More info on Raukatauri Music Therapy Trust and to donate, visit www.rmtc.org.nz
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