AUCKLAND, Today: WPP has announced a new partnership and investment in Stability AI, the company behind Stable Diffusion. The collaboration will strengthen WPP’s AI-driven content solutions across entertainment, streaming, interactive experiences, and immersive storytelling.
Stability AI has quickly become a major player in generative AI, backed by big investors like Greycroft, Coatue Management, and Lightspeed Venture Partners. Its board includes James Cameron, Sean Parker, and CEO Prem Akkaraju.
This partnership brings WPP and Stability AI together to push innovation at the intersection of creativity and technology. WPP will use Stability AI’s top-tier visual media models across images, video, 3D, and audio.
WPP’s real-world market insights will help Stability AI refine its technology, while a joint R&D pipeline will integrate Stability AI’s models directly into WPP’s AI-powered system, WPP Open.
With demand for high-quality visual content rising, this partnership ensures both companies stay ahead. WPP has already demonstrated its expertise with Super Bowl ads featuring stars like Beyoncé and Michael Cera.
“We are thrilled to partner with Stability AI and harness their groundbreaking generative AI technology to drive innovation in marketing and advertising.” – Stephan Pretorius
Stephan Pretorius, Chief Technology Officer at WPP said, “We are thrilled to partner with Stability AI and harness their groundbreaking generative AI technology to drive innovation in marketing and advertising.
“This collaboration is unique in its focus on the visual media industry, and we are inspired by the Stability AI team’s vision for the role of generative AI in entertainment and how it can augment the creative process.”
Prem Akkaraju, CEO of Stability AI said, “WPP is the platinum standard in marketing and advertising, making this a pivotal partnership for Stability AI. Not only will this partnership accelerate the adoption we’re already seeing, but it’ll also enhance our ability to develop innovative products customised for creative professionals’ unique needs.
“We’ve spent years building the foundation for enterprise-grade creative tools, ensuring they are responsible, scalable, and ready for real-world applications. Now is the time to bring our models and workflows to even more brands globally.”
Mark Read, CEO of WPP said, “The advertising landscape is evolving quickly, and AI is at the heart of that evolution. Our investment in Stability AI, alongside our increased annual investment of £300m in AI and technology through WPP Open, ensures WPP and our clients remain at the forefront of this new era of innovation.”
As part of the collaboration, WPP and Stability AI will also work on connecting their talent pools, strengthening WPP’s in-house production and studio capabilities.
Share this Post
