Yahoo NZ has launched a new homepage that will deliver personalised content from across the Yahoo network; optimised for desktop, mobile and tablet screens – and new functionality that makes life easier for advertisers.
A sophisticated algorithm delivers the most relevant content for each user through a personalised stream, based on their preferences and most-viewed interest areas.
“Every month around 1.6 million Kiwis visit Yahoo New Zealand on desktop, mobile and tablet, with more than 982,000 tuning in via mobile alone, and the new homepage plays to the strengths of these different devices,” says Yahoo NZ general manager sales Louis Niven.
“Along with sophisticated personalisation functionality, the new homepage delivers an enhanced mobile and tablet experience which has been proven in other Yahoo markets to drive greater user engagement with people spending longer and coming more often to the new homepage.”
The new homepage follows the successful global Yahoo homepage rollout at the end of 2013. The new homepage was built by Yahoo’s global engineers and adapted to suit New Zealand audiences by the local Yahoo team.
For advertisers, the new homepage will offer more opportunities to engage with audiences, with a clean, uncluttered display. It allows for a simplified ad-buy process with ads automatically optimised across device.
- The new homepage will also support the IAB SafeFrame technology. For further information about SafeFrames: target=”_blank”>.
- Advertising opportunities for the new homepage are available now from Yahoo NZ head of direct sales Nick Paschalis (nickpasc@yahoo-inc.com).
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