AUCKLAND, Wednesday: Indie agency Yarn, working alongside film production house Reel Factory, has produced a new Rugby World Cup campaign for the TAB.
The campaign aims to highlight just how tough it is to predict what will happen in France by humorously going deep into the minds of Kiwi sports fans.
The integrated campaign launched early this week, featuring a series of tvcs, outdoor billboards, digital and social content.
“It’s been a massive couple of months getting this one out the door but super proud to see a campaign of this size go live.”
Yarn co-ECDs Matt Sellars & Rich Robson said: “We wanted to highlight that whether you’re diehard rugby fan or not, anyone can get involved in this year’s RWC with TAB.”
Yarn ceo/co-founder Heath Davy said: “It’s been a massive couple of months getting this one out the door but super proud to see a campaign of this size go live for TAB’s RWC promotion.
The integrated campaign launched early this week, featuring a series of tvcs, outdoor billboards, digital and social content. plus exclusive promos on the TAB France ’23 Hub.
CREDITS
Client: TAB
GM Marketing NZ: Pip Eriksen
Head of Marketing: Chris Perry
Senior Brand Manager: Hannah McLean
Brand Manager: Niko Walters
Brand Manager: Amelia Daly
Senior Media Strategist: Milton Brown
Creative Agency: Yarn
CEO: Heath Davy
Executive Creative Directors: Rich Robson & Matt Sellars
Strategy: Jacqueline Smart
Designers: Matt Hammond, Will Pickering, Caroline Wilkie
Production Partner: Reel Factory
Director: James Anderson
Executive Producer: Dan Watkins
Producer: Gareth Williams
DOP: Chris Watkins
Offline Editor: Brendon Chan
Colourist: David McLaren at Colour Space
Sound: Radiate Sound
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