SINGAPORE, June 28: Global tech company HP Inc and Spikes Asia today announced the launch of the Young Spikes Design Competition, to be held in the lead-up to the Spikes Asia Festival in Singapore from September 26-28.
The competition, which is open to under-30 executives from across the Asia Pacific and Japan region, expands the existing line-up of Design, Digital, Integrated, Media and PR Young Spikes Competition categories.
“Spikes Asia is all about celebrating creativity in communications as well as nurturing and developing the next generation of talent,” said Spikes Asia festival director Joe Pullos.
“As consumers are faced with more media choices than ever before, there is an increasing need for brands to stand out. Print has the ability to do just that – create an emotional connection, earn attention, surprise and delight – in a way that cannot be digitally replicated.
“We are really excited to partner with HP on our existing student print competition, and to create a new competition for under 30s that celebrates design in print and provides participants with an understanding of how print can be used by brands.”
The Young Spikes design competition is open for registration from June 28. It challenges participants to leverage HP’s Graphics Solutions technologies to engage with their target audiences. (HP is the company formerly known as Hewlett-Packard.)
“Print and packaging have shown to be more emotionally impactful than digital alone in building brand engagement.”
“Print and packaging have shown to be more emotionally impactful than digital alone in building brand engagement,” said Puneet Chadha, HP director of marketing, APAC/Japan graphics solutions business.
“As we reinvent the possibilities of print with our technologies, we enable brands to create targeted campaigns that are more relevant to their consumers. Through our partnership with Spikes Asia, we aim to show how a creative-led approach can drive business impact.”
This competition consists of two rounds – the first is an online submission with shortlisted teams advancing to compete in round 2 at the Spikes Asia Festival.
The competition brief for the first round will be released on Wednesday 11 July 11 via a live briefing. This session will take place at HP’s Graphics Solutions Centre of Excellence in Singapore; participants based outside of Singapore will be able to watch a livestream on the Spikes Asia Facebook page.
Entries close on Friday 27 July 27. The entries will be evaluated by a panel of nine judges, and shortlisted winners will be announced on Thursday 23 August 23.
- For the Young Spikes Design Competition, register here
- www.hp.com
- www.spikes.asia
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