Paul Nagy, a former ECD of Clemenger BBDO Wellington and most recently ex-ECD Clemenger BBDO Sydney, has been appointed CCO of Y&R Australia, according to a report in Campaign Brief Australia.
Nagy will lead the creative vision for Y&R clients in the three Y&R Australia offices. He will report to Josh Moore, the regional CCO of Y&R ANZ and will be based in Sydney.
Moore himself is a Kiwi – until last year he was CEO/CCO at Y&R NZ.
“Paul is exactly the leader that I have been looking for the last eight months,” Moore said. “He shares our philosophy of creating brilliant work for our biggest clients that drives exceptional ROI.”
Nagy said: “The thing that struck me most about meeting the team at Y&R – both locally and internationally – was their excitement. Like me, they don’t use a lot of big ad words, but are just genuinely passionate and excited about inspiring a culture that strives to create interesting, hardworking brands for our clients.
“The agencies, both here and in NZ, have a history of doing some of the best work in the world, so I’ll be doing my best to continue that across Australia long into the future.”
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