Y&R (Best in Show), Clems, Colenso, DDB score Gold in Sydney

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Y&R NZ scooped the big prizes at Australia’s AWARD Awards held in Sydney on Friday, taking out Best in Show (for McWhopper) and Asia Pacific Agency of the Year – plus nine Gold Pencils (the most for any agency on either side of the Tasman).

Clemenger BBDO Wellington, Colenso BBDO and DDB NZ, each with three Golds, came 4th, behind M&C Saatchi Sydney (five Golds), and GPY&R Brisbane/Melbourne (four).

Y&R’s Golds came in PR, Direct Marketing, Digital, Creative Innovation, Promotion & Experiential, and Branded Entertainment & Content.

Creative of the Year also came to Auckland, with Colenso’s Simon Vicars winning for the second time (based on total Bronze, Silver and Gold awards).

Held in Sydney as part of Semi Permanent festival, the ceremony delivered 32 Gold Pencils, 102 Silvers and 135 Bronzes.

Agency of the Year

  1. Y&R New Zealand
  2. Colenso BBDO
  3. M&C Saatchi Sydney
  4. Leo Burnett Sydney
  5. Leo Burnett Melbourne

Production Company of the Year

  1. Revolver/Will O’Rourke
  2. Goodoil Films
  3. FINCH
  4. Flying Fish
  5. The Sweet Shop

Client of the Year

  1. Burger King
  2. Mars Australia and New Zealand
  3. Blue Ball Foundation
  4. Wellington Zoo Trust
  5. WWF Australia

Network of the Year

  1. BBDO
  2. Y&R
  3. Leo Burnett
  4. DDB
  5. M&C Saatchi

Creative of the Year
Simon Vicars (Colenso BBDO)

Best in Show
Burger King McWhopper Peace One Day, Y&R NZ

NZ Gold Pencils

  • Y&R BK McWhopper Peace One Day (Best Integrated Campaign Led by PR)
  • Y&R Brake Living Memories (Branded Entertainment)
  • Y&R BK McWhopper Peace One Day (Promotion and Experiential)
  • Y&R BK McWhopper Peace One Day (Digital Direct)
  • Y&R BK McWhopper Peace One Day (Digital B2B)
  • Colenso BBDO DB Brewtroleum (Integrated Campaign)
  • Colenso BBDO DB Brewtroleum (Experiential)
  • Colenso BBDO Pedigree Found (Mobile)
  • DDB Group Sky TV History Channel Unforgotten Soldiers (Poster and Outdoor)
  • DDB Group Sky TV History Channel Unforgotten Soldiers (Poster and Outdoor)
  • DDB Group BMW Reverse April Fools (Direct Response)
  • Clemenger BBDO Wellington Zoo Meet the Locals x 3 (Radio)

Click here for a full list of the winners

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