Y&R New Zealand has scored two finalists for Heinz Geoff – already a winner on the global stage – in the shortlist of the 2018 Australian Effie Awards.
Y&R was the only NZ agency unveiled when the Australian Communications Council announced yesterday that 97 finalists from 36 agencies on behalf of 45 clients have made it into round two.
“Geoff won a D&AD Yellow Pencil (Gold) in London, and with Assembly won a Webby in New York.”
In April, Heinz Geoff won a D&AD Yellow Pencil (equivalent to Gold) in London. The same month, Assembly (with Y&R NZ) picked up a Webby in New York for Heinz Geoff in Best Use of Animation or Motion Graphics.
Australian Effie finalists now compete for the awards across 26 categories, assessed by a team of 43 senior marketers, consultants and researchers.
The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced at a presentation in Sydney on Thursday 30 August.
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