AUCKLAND, Today: Karangahape Road’s independent agency, The Goat Farm (TGF), has been chosen to work with 100% New Zealand-owned fibre internet provider Zeronet.
This win adds to TGF’s successful year, following projects with WM New Zealand and SBS Wealth.
Zeronet, known for sustainability, plants five trees for each new customer and powers its offices with solar energy.
“This definitely isn’t a brand that shouts. After meeting the team and learning about Zeronet’s customers, we knew that the simplest possible expression of the brand truth was the way to go.” – Vaughn Davis
Although smaller than other providers, TGF’s creative director, Vaughn Davis, emphasised a humble and direct brand approach.
“This definitely isn’t a brand that shouts. After meeting the team and learning about Zeronet’s customers, we knew that the simplest possible expression of the brand truth was the way to go.”
The first executions are in market now, all centred on Zeronet’s point of difference: “Internet, but with trees.”
Sticker-inspired designs, popular with tech, gaming, skate, and other communities, create a flexible and efficient way to deliver promotional messaging across digital and other platforms.
CREDITS
Zeronet
Head of Marketing and Partnerships: Anna Hughes
Digital Marketing Executive: Tejal Naik
The Goat Farm
Account Director: Frankie Oughton
Creative Director: Vaughn Davis
Senior Designer: Michelle Vohan
Designer: Alana Howitt
Sneakers Media
Managing Partner: Eddy Whatt
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